SPEC ADS
Inspired by brands that I love; I've developed content and marketing strategies that I would use to target brand audience. I have no affiliation with the brands below. The spec campaigns are solely used to showcase my talent. The SPEC ADS you see have been created with love, creativity, and intentionality.
01
Bath & Body Works Campaign Approach
About: Bath & Body Works is a commercial product line that sells fragrances to skin care.
Social Media Design: Using Canva, I created a summer sale banner that could be displayed on their website.
Copy: It's about to get lit - A candle that can transport you to a beach is worth smelling.
Marketing Strategy: Carousel ads that run on instagram; Launch campaign with nano/micro influencers who share #MyBath&MyBody content with their followers about what their bath rituals look like.
02
Lush | Campaign Approach
About: Lush is devoted to bringing cruelty-free and handmade body care products to all that love fresh ingredients + sustainable beauty.
Social Media Design: Using Canva, I created a Lush landing page showing top cleansing soap bars.
Copy: Go on a Daily Fast with Our Cleansing Bars - cleansing is a ritual; not an activity
Marketing Strategy: Launch campaign w/influencers sharing the #lushrituals; challenging influencers and consumers to share their body care rituals.
03
Lush | Social Media Campaign Approach
About: Lush is devoted to bringing cruelty-free and handmade body care products to all that love fresh ingredients + sustainable beauty.
Social Media Design: Using Canva, I created a Lush carousel instagram ad.
Copy: Go on a Daily Fast with Our Cleansing Bars - cleansing is a ritual; not an activity
Marketing Strategy: Launch campaign w/influencers sharing the #lushrituals; challenging influencers and consumers to share their body care rituals.
04
KindredStories | Social Media Campaign
About: An Indie bookstore in Houston, TX that celebrates BIPOC stories.
Copy: A quote from a reader; intended to show BIPOC readers that this bookstore sees them and hears them.
Social Media Design: Used Canva to create this carousel ad on Instagram
Marketing Strategy: Launch campaign with #NovelMeThis Challenge
Challenge encourages bookstagrammers and readers to:
1. Read a novel by an author that starts with the first letter of your name
2. Read a novel by a BIPOC author
3. Read a novel that takes places in another country
4. Read a novel with an empowering character that has big, big energy
